Where Inner Wisdom
Becomes Culture.Where Inner Wisdom
Becomes Culture.
Huit Japan is a creative wellness company that supports the creation of value for people, spaces, and brands through experiences reconnecting us with the senses and wisdom we inherently hold.
We Design
Human Flourishing.
Starting from experiences that help people remember their innate senses and wisdom, we support the creation of value for people, spaces, and brands. We carefully unearth the history, philosophy, and underlying stories that companies and brands inherently hold, elevating them into experiences that quietly remain in people's memory. This is not merely service development or educational design — it is the practice of discovering the value already dwelling there, nurturing it, and passing it on as culture. We cherish the beauty found in margins and imperfection — a sensibility akin to the Japanese spirit of wabi-sabi. Focusing on wellness, hospitality, education, and lifestyle, we collaborate with companies and brands in Japan and abroad, nurturing the first signs of new value and sowing seeds of culture that carry into the future.
- Fields
- 7
- Partners
- Hotel · Brand · Public
- Method
- Sensory Direction
— Stillness, transparency, and the mood of light
We believe that the senses and wisdom people inherently hold are the source from which life and culture are nurtured. Wellness is the practice of restoring our connection with the senses and dignity we are born with. Opening the senses through dialogue with the body, and returning to the inherent wisdom and dignity found within stillness and margin. We hold this equally true for companies and brands — discovering and nurturing the history, philosophy, and stories that dwell within them. We cherish the beauty found in imperfection and the spirit of moderation, a sensibility that resonates with the Japanese spirit of wabi-sabi. And we believe that this experience brings forth new seeds of culture not only for the individual, but for organizations and society as well.
Different expressions,
one philosophy.
Body, space, education, product. The forms of expression differ, yet the philosophy beneath them is one. To remember the senses and wisdom people inherently hold, and let that quiet awareness grow into culture. This is the experience we design.
Human.
A supple body that supports the way we live.
Space.
Space where presence and margin cultivate sensitivity.
Education.
Learning that connects body and intellect.
Product.
Products that accompany the quiet shifts of daily life.
Five fields,
one practice.
From business development to education, brand, experience, and space — we deliver coherent design under one worldview for people, spaces, and brands.
- 01
Wellness Strategy
Wellness business development & advisory
- New business development
- Advisory & supervision
- Hotel & facility wellness direction
- 02
Education Design
Education programs, talent & training
- Certification programs
- Corporate training
- Leadership cultivation
- 03
Brand Development
Brand creation, product & narrative
- Brand strategy & worldview
- Product planning / OEM・ODM
- Brand narrative & story design
- 04
Experience Design
Events, retreats & customer experience
- Domestic & global retreats
- Brand events & pop-ups
- Customer experience programs
- 05
Space Consulting
Studio, salon & wellness space direction
- Studio & salon advisory
- Hotel spa & facility design support
- Spatial experience direction
Practice across
brands and culture.
Areas we have shaped together with partners in Japan and abroad. Specific case studies are shared individually within NDA scope.
— New case studies will be added as partnerships unfold.
- 01
Pilates Studio Operations — TONE TOKYO
Operating and directing the pilates studio TONE TOKYO
- 02
Luxury Hospitality Wellness Consulting
Wellness direction for luxury hotels in Japan
- 03
Corporate Wellness Programs
Wellness program design for corporates
- 04
Educator Training & Certification
Instructor training & certification programs
- 05
Wellness Brand Development
Wellness brand & product development
- 06
Retreat & Experience Design
Retreat & experiential programs
- 07
Community Building & Cultural Design
Community building & cultural design
Yui Kawashima
Founder & CEO, Huit Japan
Pilates Educator / Wellness Researcher
- Delivered 20,000+ private and group sessions internationally.
- Founding member of Club Pilates on its first launch in Japan.
- Exclusive trainer for Apple Japan and Aman Tokyo.
- Specializing in embodied education, women's wellbeing, and transformational learning design.
— Trusted By
- Apple Japan
- Aman Tokyo
- Club Pilates Japan
- International Wellness Communities
Wellbeing beyond
the individual.
MOI × South India — Women-led manufacturing partnership
We believe wellbeing extends beyond the individual — it is woven into the health of society and community.
Through MOI, our product line, we collaborate with women-led manufacturing communities in South India, supporting fair employment opportunities and creating safer pathways for economic independence.
Our goal is not only to create beautiful products, but also to contribute to a future where wellbeing includes dignity, opportunity, and community.
— About Huit Japan
From inner wisdom,into culture.
An overview of our practice — background, fields, and coverage — for partners and brand teams considering collaboration with Huit Japan.
— Background
Why we exist
Through the body and the senses, people remember the wisdom they already hold. Those quiet moments of awareness grow into the culture of people, organizations, and society. Looking beyond individual change to the wider circulation of value across communities, brands, and society, we devote ourselves to creating new value centered on wellbeing.
— Fields of Practice
What we offer
- 01
Wellness Strategy
Wellness business development, advisory, and consulting.
- 02
Education Design
Education program design, instructor training, and curriculum development.
- 03
Brand Development
Brand strategy, product development, and narrative design.
- 04
Experience Design
Events, retreats, and customer experience design.
- 05
Space Consulting
Studio, salon, and wellness space curation.
— Coverage
Where we work
- All of Japan
- Online engagements
- International projects
— Active regions
- Tokyo
- Across Japan
- Asia–Pacific
- North America
Other regions are warmly welcome — please feel free to reach out.
— Company Information
Company Information
- Legal Name
- Huit Japan, Inc.
- Representative
- Yui Kawashima
- Headquarters
- R-Cube Aoyama 3F, 1-3-1 Kita-Aoyama, Minato-ku, Tokyo, Japan
- Business
- Wellness business development / Education program design / Brand development / Experience design / Product development / Instructor training / Wellness consulting
- Contact
- Please reach us through the Contact Form.
For partners & brand teams